We'll just chalk this one up to really tacky church marketing.
Another method that we think would be effective at filling those empty seats at your church would be to weave a circus side-show into your Easter Sunday 'worship experience'. Firing midgets out of a canon immediately before the sermon would also draw a crowd. For the background music you could start with a rousing rendition of the Hallelujah Chorus and transition into the finale for the 1812 Overture. Each canon shot could then send a midget in an angel costume sailing over the congregation. Imagine the marketing potential!!